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diff --git a/en/setup/start/brands.html b/en/setup/start/brands.html new file mode 100644 index 00000000..c530e043 --- /dev/null +++ b/en/setup/start/brands.html @@ -0,0 +1,157 @@ +<html devsite> + <head> + <title>Brand Guidelines</title> + <meta name="project_path" value="/_project.yaml" /> + <meta name="book_path" value="/_book.yaml" /> + </head> + <body> + <!-- + Copyright 2017 The Android Open Source Project + + Licensed under the Apache License, Version 2.0 (the "License"); + you may not use this file except in compliance with the License. + You may obtain a copy of the License at + + http://www.apache.org/licenses/LICENSE-2.0 + + Unless required by applicable law or agreed to in writing, software + distributed under the License is distributed on an "AS IS" BASIS, + WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. + See the License for the specific language governing permissions and + limitations under the License. + --> + + + +<p>The "Android" name, the <img src="/setup/assets/images/sac_logo.png" +alt="Android" style="margin:0;padding:0 2px;vertical-align:baseline" /> logo, +the "Google Play" brand, and other trademarks are property of Google LLC and +not part of the assets available through the Android Open Source Project.</p> + +<p>If you are interested in using these brands to indicate their association +with your device, adhere to the guidelines on this page. These guidelines +correspond to and complement the +<a href="https://developer.android.com/distribute/tools/promote/brand.html">Brand +Guidelines for Android App Developers</a> and +<a href="https://www.google.com/permissions/">Google Brand Permissions</a>.</p> + +<h2 id="brand-android">Android</h2> + +<p>Here are manufacturer guidelines for the Android brand and related +assets.</p> + +<h3 id="text-android" style="clear:right">Android in text</h3> +<ul> + <li>Android™ should have a trademark symbol the first time it appears in + a creative.</li> + <li>"Android" should always be capitalized and is never plural or possessive. + </li> + <li>The use of “Android” on hardware, packaging or marketing materials of + device is restricted to + <a href="/compatibility/index.html">Android-compatible</a> devices + only.</li> + <li>“Android” should never be used in the name of your product or as the + primary or dominant mark on your packaging or device.</li> + <li>"Android” should be used only as a term to refer to the operating system + (OS) of your device. If you are unsure whether your use meets our guidelines, + follow this simple test: If you can replace "Android" with "the Android + platform" and the text still makes sense, then you may use this term. + <ul> + <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> + <li><span style="color:green">Correct</span>: "XBrand phone on Android"</li> + </ul> + </li> + <li>You may use “with Android” in plain black text with your logo. If used + with your logo, "with Android" should be no larger than 90% of your logo’s + size. First or most prominent instance of this use should be followed by a + ™ symbol.</li> + <li>Android may be used <em>only as a descriptor</em>, as long as it is + followed by a proper generic term. It cannot be framed as the product name or + brand of your device. + <ul> + <li><span style="color:red">Incorrect</span>: "Android XBrand Phone"</li> + <li><span style="color:green">Correct</span>: "Android mobile device"</li> + </ul> + <p><strong>Any use of the Android name must include this attribution in your + communication</strong>:</p> + <blockquote><em>Android is a trademark of Google LLC.</em></blockquote></p> + </li> +</ul> + +<h4>Acceptable examples</h4> +<img src="../images/JB-TM-example.png" alt="Jelly Bean trademark example" /> +<img src="../images/8100-TM-example.png" alt="8100 series trademark example" /> + +<h4>Unacceptable example</h4> +<img src="../images/XBrand-TM-example.jpg" alt="XBrand trademark example" /> + +<h3 id="logo-android">Android logo</h3> +<p>Unless expressly authorized by Google through written agreement, the Android +logo and custom typeface may not be used (with or without the Android robot).</p> +<img alt="No Logo" src="../images/android_logo_new_crossed_out.png"> +<img alt="No Logo" src="https://developer.android.com/images/brand/android_logo_no.png"> + +<h3 id="robot-android">Android robot</h3> + +<div class="wrap"> +<div class="col-4"> + <img alt="android-robot" style="float:left;margin-right:10px" src="../images/Android_Robot_100.png"> + <p style="padding-top:20px"> + <a href="https://developer.android.com/images/brand/Android_Robot_100.png">100x118</a><br> + <a href="https://developer.android.com/images/brand/Android_Robot_200.png">200x237</a><br> + <a href="https://developer.android.com/downloads/brand/Android_Robot_outlined.ai">Illustrator</a> + </p> +</div> +<div class="col-8"> +<p style="padding-top:20px">The Android robot can be used, reproduced, and +modified freely in marketing communications with proper attribution. For +details, refer to +<a href="https://developer.android.com/distribute/tools/promote/brand.html">App +Developers Brand Guidelines</a> and the +<a href="https://creativecommons.org/licenses/by/3.0/">Creative Commons +license</a>.</p> +</div> +</div> + +<div class="wrap" style="padding-top:20px"> +<div class="col-4" style="align:center"> +<img alt="no-peace-robot" style="width:30%;height:30%" src="../images/No_PeaceBot_200.jpg"> +</div> +<div class="col-8"> +<p style="padding-top:20px">The Android Peace Robot or any variation of the +Android Peace Robot (such as the Android robot with a peace sign) may not be +used in partner marketing.</p> +</div> +</div> + +<div style="clear:both"></div> +<h2 id="brand-google_play">Google Play</h2> + +<p>Use of the “Google Play” name and the Google Play Store icon on the +packaging of the hardware, marketing materials of the hardware, or the hardware +itself is allowed only on devices +<a href="/setup/start/faqs.html#if-my-device-is-compatible-does-it-automatically-have-access-to-google-play-and-branding">licensed +to access Google Play</a>. For a list of devices licensed to use Google Play, +refer to +<a href="https://support.google.com/googleplay/answer/1727131">Supported +devices</a>.</p> + + +<h2>Other brands</h2> +<p><a href="https://www.android.com/auto/">Android Auto</a>, +<a href="https://www.android.com/tv/">Android TV</a>, and +<a href="https://www.android.com/wear/">Android Wear</a> are brands owned by +Google. These brands require Google proprietary software that runs on top of +Android and is available only through a license with Google. For information on +how to request a license, see +<a href="/compatibility/contact-us.html">Contact Us</a>. + +<h2 id="Questions">Questions</h2> + +<p>For additional brand usage information, contact the Android Partner +Marketing team by submitting the <a +href="https://support.google.com/googleplay/contact/brand_developer">Partner +Brand Inquiry Form</a>.</p> + + </body> +</html> |