diff options
Diffstat (limited to 'google/ads/googleads/v16/common/metrics.proto')
| -rw-r--r-- | google/ads/googleads/v16/common/metrics.proto | 36 |
1 files changed, 19 insertions, 17 deletions
diff --git a/google/ads/googleads/v16/common/metrics.proto b/google/ads/googleads/v16/common/metrics.proto index 887ac2add..d5846b81f 100644 --- a/google/ads/googleads/v16/common/metrics.proto +++ b/google/ads/googleads/v16/common/metrics.proto @@ -32,8 +32,8 @@ option ruby_package = "Google::Ads::GoogleAds::V16::Common"; // Metrics data. message Metrics { - // The percent of your ad impressions that are shown as the very first ad - // above the organic search results. + // Search absolute top impression share is the percentage of your Search ad + // impressions that are shown in the most prominent Search position. optional double absolute_top_impression_percentage = 183; // Average cost of viewable impressions (`active_view_impressions`). @@ -147,8 +147,8 @@ message Metrics { optional double all_conversions_from_store_website = 202; // This metric is part of the Auction Insights report, and tells how often - // the ads of another participant showed as the very first ad above the - // organic search results. + // the ads of another participant showed in the most prominent position on the + // search results page. // This percentage is computed only over the auctions that you appeared in // the page. // @@ -188,9 +188,9 @@ message Metrics { optional double auction_insight_search_position_above_rate = 262; // This metric is part of the Auction Insights report, and tells how often - // the ads of another participant showed above the organic search results. - // This percentage is computed only over the auctions that you appeared in - // the page. + // the ads of another participant showed adjacent to the top organic search + // results. This percentage is computed only over the auctions that you + // appeared in the page. // // This metric is not publicly available. optional double auction_insight_search_top_impression_percentage = 263; @@ -581,8 +581,8 @@ message Metrics { // for details. Any value below 0.1 is reported as 0.0999. optional double search_absolute_top_impression_share = 136; - // The number estimating how often your ad wasn't the very first ad above the - // organic search results due to a low budget. Note: Search + // The number estimating how often your ad wasn't the very first ad among the + // top ads in the search results due to a low budget. Note: Search // budget lost absolute top impression share is reported in the range of 0 to // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_budget_lost_absolute_top_impression_share = 137; @@ -593,7 +593,7 @@ message Metrics { // value above 0.9 is reported as 0.9001. optional double search_budget_lost_impression_share = 138; - // The number estimating how often your ad didn't show anywhere above the + // The number estimating how often your ad didn't show adjacent to the top // organic search results due to a low budget. Note: Search // budget lost top impression share is reported in the range of 0 to 0.9. Any // value above 0.9 is reported as 0.9001. @@ -619,8 +619,8 @@ message Metrics { // value below 0.1 is reported as 0.0999. optional double search_impression_share = 142; - // The number estimating how often your ad wasn't the very first ad above the - // organic search results due to poor Ad Rank. + // The number estimating how often your ad wasn't the very first ad among the + // top ads in the search results due to poor Ad Rank. // Note: Search rank lost absolute top impression share is reported in the // range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_absolute_top_impression_share = 143; @@ -631,17 +631,19 @@ message Metrics { // 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_impression_share = 144; - // The number estimating how often your ad didn't show anywhere above the + // The number estimating how often your ad didn't show adjacent to the top // organic search results due to poor Ad Rank. // Note: Search rank lost top impression share is reported in the range of 0 // to 0.9. Any value above 0.9 is reported as 0.9001. optional double search_rank_lost_top_impression_share = 145; - // The impressions you've received in the top location (anywhere above the - // organic search results) compared to the estimated number of impressions you - // were eligible to receive in the top location. + // The impressions you've received among the top ads compared to the estimated + // number of impressions you were eligible to receive among the top ads. // Note: Search top impression share is reported in the range of 0.1 to 1. Any // value below 0.1 is reported as 0.0999. + // + // Top ads are generally above the top organic results, although they may show + // below the top organic results on certain queries. optional double search_top_impression_share = 146; // Search volume range for a search term insight category. @@ -659,7 +661,7 @@ message Metrics { // campaigns that had traffic from portfolio bidding strategies or non-tROAS). optional double average_target_roas = 250; - // The percent of your ad impressions that are shown anywhere above the + // The percent of your ad impressions that are shown adjacent to the top // organic search results. optional double top_impression_percentage = 148; |